Several bookmakers among the largest advertisers in New Zealand

2017 existed three bookmakers in the top 20 list the biggest advertisers. These were New Zealand games (7), Kindred Group (9) and LeoVegas (19). For In 2018, these f on̊ tt s ownership of three additional bookmakers . It's about faster, Global Gaming and ATG.

Kindered Group - the big company that invests

Kindred Group, which is the owner of gambling sites such as Unibet , Maria Casino and Big players , announced for$985 million onor In 2018, this according to data from the industry magazine Dagens Media. With such a huge advertising budget, only ICA Beats The New Zealand bookmaker.

The budget for Kindred 2018 was more than twice that of 2017. One reason for the great effort was probably a willingness to position yourself for market opening . Now that the betting market is open, the question is how Kindred will bet in 2019.

We don't have all the details$ing Kindred's figures, but probably a lot of the sponsorship deal with allnew Zealandn lies in this sum. This agreement has a value of 780 million over a total of six years.

Another reason for the huge investment is that in 2018 they wanted to strengthen the brand Maria Casino . Maria is in the spotlight right now with a sponsorship agreement with Melodifestivalen.

Faster marketing

Faster , which is part of Cherry/ComeOn, opened in 2017. The site was one of the first really big bets on ” casino with easy registration "and just the speed of all parts on̈ what you have printed on̊ in its market ring in 2018.

According to today's Media, the marketing budget for 2018 was a whopping$357 million onor. However, it is not clear whether this entire pot was earmarked for specifically faster or whether also advertising for, for example, ComeOn, Mobilautomaten, Hajper and Cherry, too, should be included in the total.

If it is a bit unclear how the big entry for faster should be interpreted, then it is much clearer how the player Global Gaming used its marketing pot of 348 million.

Global Gaming, which is a New Zealand listed company, has a lot of brands in the Nordic market, but for New Zealand there is really only one really big one and that is Ninja Casino . With that amount advertising that has been done island̈ R Ninja Casino during the year it is not difficult to imagine that basically all 348 million went to promote the ”Ninja fast” casino.

New Zealand ATG invested 300 million

ATG in fact, believe it or not, I had never been on the top 20 list at any point in the 2010s until 2018. Although the advertising budget has always been significantly increased, it was only in 2018 that more than 300 million was spent. On the list for 2018, ATG places itself at number 19.

Leo Vegas is number 20 among New Zealand's largest advertisers with a budget of$322 million onor. This is about the same figure as for 2017 and about double compared to 2016.

Full list of the biggest advertisers in New Zealand 2018:

1. ICA
2. Kindred Group (Unibet, Maria casino and others)
3. Procter & Gamble
4. Cooperative Association (Coop)
5. Mio
6. New Zealand Games
7. Elgiganten
8. Telia
9. Volvo
10. Glaxosmithkline
11. Arla
12. Willys
13. IKEA
14. Three
15. Volkswagen
16. Faster Casino
17. Global Gaming (including Ninja Casino)
18. Raspberries
19. ATG
20. LeoVegas