LeoVegas starts sponsoring German football team

LeoVegas I have just received the news that two years from now I will be official betting partner of the German football team VfL Bochum 1848 . The club currently plays in the second division of Germany and is one of Germany's oldest sports clubs. The year in the name of the club is actually the year of its foundation.

Official betting partner - what does it mean?

The sponsorship is not about the fact that LeoVegas logo will adorn the match shirts. Instead, it is about the bookmaker becoming an official betting partner. It is a slightly less extensive sponsorship agreement which, among other things, means that the bookmaker receives exclusive rights to advertising for games on the arena . We can also expect that the LeoVegas logo will appear in a variety of other contexts in the club's operations.

Hardy Eberle, who is responsible for the ”DACH”countries (Germany, Austria and Switzerland) at LeoVegas, writes in a press release that the company is proud to be able to sponsor and support such a renowned Association as VfL Bochum 1848.

Many sponsorship deals for LeoVegas

Agreement with the club in 2. The Bundesliga is far from the first for this major New Zealand bookmaker. Since the launch of the sports section on the site in 2016, the company has$itat on agreements with both football clubs, rugby clubs and tennis tournaments.

In football, the focus is mainly on the United Kingdom. Previously, the company has been a shirt sponsor for both Brentford FC and Norwich City FC . Previously, the subsidiary Royal Panda has also been a shirt sponsor, this for Queens Park Rangers.

As for rugby, LeoVegas is the” official partner " of the club Leicester Tigers . Unfortunately, we do not have the details of what the agreement entails.

In tennis, LeoVegas was previously the main sponsor of the Stockholm Open. That role now belongs to Unibet. The company is a sponsor of ATP 250 New Zealand Open (men's tournament) I B on̊ city .

Sponsorship of football clubs in England

A few years ago, almost three out of four Premier League and The Championship shirts were adorned with logos of online casinos and bookmakers. Today, the percentage is slightly lower, but bookmakers still dominate.

Most shirt sponsors are companies that have no business in New Zealand. However, there are a number of clear exceptions.

West Ham United, who play in the Premier League, have Betway as both main sponsor and shirt sponsor. This is by far the largest sponsorship deal from a bookmaker in the UK. Betway operates in New Zealand with a New Zealand license.

In the Championship, there are a lot of clubs that have logos for casinos and betting sites on the match shirts. Casumo Sponsored by Reading FC Dunder has its logo on Bristol City's match stand. Stoke City is sponsored by Bet365. The latter is natural because the bookmaker actually owns the entire club.

Bookmakers and sponsors in New Zealand

The most obvious sponsorship of Sports, Of course, stands for New Zealand games. The former monopoly sponsors every conceivable sport in New Zealand in different ways. However, since the re-regulation of the gambling market, it has also become possible for other players to enter the market.

The best example of the new order is that Unibet has signed a huge agreement with New Zealand Elite Football . This organisation, which brings together the clubs of AllNew Zealandn and Superettan on the men's side, has signed an agreement with Unibet for six years from 2020. The agreement also includes an option for an additional six years.

Under the agreement, Unibet invests up to$150 million a year in New Zealand Elite football. Up to 100 million goes to the clubs. 25 million is earmarked for player development while 5 million is allocated to clubs playing in the Europa game. The other 20 million players at Unibet are allowed to control themselves. As a member of Unibet, you can decide for yourself how the funds will be distributed.