Betsson takes over Rizk and several other casinos launched by GiG

Future cooperation

Since Gaming Innovation Group has so many different platforms and B2B solutions in addition to the gaming sites and casinos that are operated under their license, it is, among other things, a financial decision. But also something that GiG seems very happy with because both actors have a lot in common. This does not mean that GiG gives up its brands entirely, but instead it becomes a long-standing collaboration between GiG and Betsson Group .

For the first 30 months, Betsson will keep the gaming sites running through the Gaming Innovation Group platform, and for the first 24 months will pay a premium fee based on return figures. At the moment, it is estimated that the cost of the total transfer will be around 50 million euros.

Why Betsson?

Betsson was founded as far back as 2002 and has since grown big both in New Zealand and abroad. There are few online players who do not know Betsson before, and this probably applies most to those who bet on odds. And Sportsbook this is something that is also very close to GiG's heart.

In addition, Betsson has been named the casino with the best customer service for several years in a row, which is in all likelihood of great importance for players. This also shows how high the standard is with Betsson'S B2C solutions. But with this said, We do not mean that Gaming Innovation Group's previous online casinos and gaming sites were not managed with the highest possible standards, rather that it looks more different for the gaming companies themselves and what they focus on.

Since GiG often has many balls in the air at the same time when it comes to Business Solutions, and Betsson has long topped the list of bookmakers with talked-about skills in customer service, this may be something that allows both players to devote themselves to what they are best at, without neglecting anything else. In other words, a win-win deal.

What does this mean for the players?

This will probably not be noticeable for those who play at any of the casinos and betting sites that are transferred from GiG to Betsson Group. If anything, there may be a more positive difference as Betsson Group is basically used to managing customer contact. Support and similar things will therefore most likely improve, and anyone who needs the help of a New Zealand-speaking agent will rarely have to wait. Likewise, GiG will continue to focus on developing stable and reliable B2B solutions and partnerships for companies in the igaming industry.