Richard Branson buys Hard Rock Hotel in Las Vegas

The life work of multi-billionaire Richard Branson, Virgin is a conglomerate with a blissful collection of subsidiaries. The Virgin brand is perhaps best known as the leader of Virgin Atlantic Airways, but the number of operations hidden under the umbrella is more than you can count.

Virgin publishes books, sells music, is a broadband and mobile operator, produces wines, launches rockets into space, and operates training centers. For some years now, Virgin has also been active in hotels, and just a few days ago Sir Branson and his company took the step to buy Hard Rock Hotel in Las Vegas . The price tag is unknown, but it's probably about a pretty decent amount.

The guitar goes away

There are two legendary logos associated with the Hard Rock Hotel. One is the main logo of the brand with the name and circle. The second is the guitar that is present in all possible contexts. Outside the hotel in Las Vegas is the largest Fender copy of its kind. Of course, it is illuminated by neon lights in abundance (after all, it is in Las Vegas).

Reportedly, the guitar will probably smoke when Virgin steps in as owner. Instead, a giant V will adorn the hotel.

Virgin will spend many millions to renovate and redo the hotel to fit with Virgin's image. However, one will not scrap all the iconic. The massive amount of memorabilia from the history of rock and Hard Rock will remain to varying degrees. The reason is, according to Branson, that Virgin is a ”rocky brand”.

What about the casino? Most likely, Virgin will not make any major changes. If anything, the casino will be bigger. Incidentally, Virgin actually runs its own gaming sites, namely Virgin Games (Gibraltar license) and Virgin Casino (license in New Jersey, USA).

Hard Rock Casino-also online soon

That the British entrepreneur Richard Branson buys Hard Rock Casino in Las Vegas is not the only news$ing the Hard Rock brand that is relevant right now. This is because the legendary brand will soon take the step to online casino.

Hard Rock Casino will make the journey towards the digital world with the help of Gaming Innovation Group. The site will simply be located at Gigs platform. It is a safe and Secure Choice and Hard Rock Casino also gets the opportunity to add over 1000 games right away.

It is not entirely clear when we will be able to start playing at Hard Rock Casino online. Probably, however, it will not take very long. The news that the site is up and running came in January and we can expect the site to go live sometime in 2018.

What else do we know about the new casino? Yet much is actually shrouded in mystery, but we know that the site will have a loyalty program of rank. It follows from both the fact that the platform is tailored for loyalty programs and that Hard Rock Hotel & Casino itself is well known for its generosity towards diligent visitors. We also know that live casino will be very much at the center on Hard Rock online. That too follows well from the” original " focus.