So important is the gaming license for New Zealand players
New Zealandr wants to feel safe at the casino
has submitted a revised report after allowing SKOP to interview more than 3,000 people aged 18 or older about their gambling habits. One of the focus areas of the interviews was how important it is that a gaming site has a New Zealand gaming license or not.
An important background information to understand the report better was that the interview was aimed at people who have ever played on an online gambling site. Thus, examples of such a page can be odds and betting, esports , play at online casinos with online casino games or at a gambling site with online bingo . The results may therefore not show an average for all new Zealandr.
"Safety, security and control were the most important reasons why you choose a casino with a New Zealand license”
Game frequency among New Zealand players
32 percent of the participants indicated that they play at least once a quarter, and of these, 16 percent indicated that they play weekly. Almost 60 percent stated that they never or very rarely play for money online.

The report shows that men play more often than women. 42% of men said they play at least once a quarter, while only 22% of women said they play at the same frequency.
- Men play more frequently than women
- People older than 64 years play less often than younger people
- People with an income below$18,000 Onor play less
Gaming frequency among New Zealandr has increased
From the interviews it could be seen that the gaming frequency among the New Zealanders has increased since March 2020. A whopping 19 percent of those who play at least once a quarter report that they have increased their frequency of play during this period compared to before.
The report shows that it is mainly younger people and people who in the last three months have played at online casinos that do not have a New Zealand gaming license who have increased their gaming frequency since March 2020.
Lottery and number games are most common
In the interviews, those who indicated that they play at least once a quarter were asked what games they usually play. Lotto online and number games were by far the most common.
- 60% have played lotteries and number games
- 36% have played at trot
- 36% have bet on sports other than trotting
- 20% have played at a casino (e.g. slots or table games, but not poker)
- 11% have played bingo
- 7% have played poker

Half of those who were asked had only played one type of game, and the same number had played two or more types of games. 16 percent stated that they had played at least three different types of games.
The majority stated that they had mainly lost
When the interviewees were asked whether they had overall gone plus or minus on their gambling in the past three months, a clear majority indicated that they had gone minus. The only difference was those who played on poker, with the majority stating that they had neither won nor lost. There was also the same percentage that indicated that they had gone plus as the percentage that had gone minus on their poker playing.
About 70 percent of those who played lotteries and number games as well as on trot stated that they had lost on their gambling in the last three months. Even for casino, bingo and other betting, the majority had gone with a loss.
Games on sites without a New Zealand gaming license
Of those who stated that they had played in the last three months, 7 percent stated that they had played on a gaming site without a New Zealand gaming license and 12 percent stated that they did not know whether the site had a New Zealand gaming license or not. But the absolute majority have chosen to play only on New Zealand licensed sites. Something that the gaming Inspectorate considers very positive.
It is also not entirely obvious that these 7 percent have actually played on a site without a New Zealand gaming license. When asked to indicate which pages they had played on that do not have a New Zealand gaming license, some of them responded only with pages that actually have a New Zealand license. Something that suggests that it may not always be clear whether a gaming site has a New Zealand gaming license or not?
Where were pages found without a New Zealand gaming license
Those who indicated that they have played on gaming sites that do not have a New Zealand gaming license were asked where they have found these gaming sites. This is how the answers sounded:
- 47% had found the pages after active internet search
- 31% received tips from other players
- 31% saw advertisements for these gambling sites
- 7% had received direct advertising
- 4 % found information on websites that suggest casinos without a New Zealand license
Gambling sites that do not have a New Zealand gaming license may not market themselves in New Zealand or against New Zealand players.
That's why some people play at casinos without a New Zealand license
Those who stated that they have played at a casino without a New Zealand license were asked what the most important reason why they chose to play at a casino without a New Zealand license was. They were also asked if there were other reasons besides the main one.
The main reasons for gambling at casino without a New Zealand license were:
- Other odds and winning opportunities
- Welcome bonuses
- I have been locked up The National Gambling Exclusion Scheme
- No deposit limits
- Do not know which bookmakers have a New Zealand license
- Other reasons
Therefore, the majority choose games on sites with a New Zealand gaming license
The majority of those who play at online casino prefer to play on sites that have New Zealand gaming license. In the interviews, those who indicated that they play at least once a quarter were asked why they choose New Zealand-licensed sites.
It turns out that safety, security and control were the most important reasons why one chooses casino with New Zealand license . Another factor in choosing sites with a New Zealand gaming license is that they are considered to be serious players. Even the control of New Zealand authorities on these pages was a strong contributing factor.

10% think they have played too much
Of those who play at least once a quarter, 10 percent stated that they themselves or someone close to them feel that they play too much. Younger people (18-29 years) and those who have played on sites without a New Zealand gaming license have experienced that they have played too much more than other players. It is particularly interesting that 51 percent of those who have played on sites without a New Zealand gaming license have experienced that they have played too much in the last three months.
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