Britain is cracking down on misleading advertising

There has long been talk in several countries about going harder against the offers and advertising that online casinos sometimes use to attract players to bet. This can be anything from limited time offers to live sports betting. But now the UK's Committee of Advertising Practice has announced that they intend to completely ban advertising aimed at players who already have problems. It will also not be allowed to play on people's weaknesses or use stressful offers that tick down towards a tight deadline.

Offers that pretend to be free but at the same time hide amounts of$off without being clear will also suffer under the new laws. Furthermore, it is also not liked that casinos de-dramatize the gambling and the problems that actually exist. It should be clear to players that you can never have full control over how you win and that it is always chance that decides. Offers that signpost with so-called risk-free bets are to be eradicated.

GVC will be the first to be felled

Already now, ElectraWorks, owned by the company GVC, has been fined £ 350,000 for violating the current rules on unauthorized marketing around online casino games . This is based on several occasions when the company has used offers that pretend to be free without actually making it clear to the player how it really is.

To a large extent, it is about offers that claim to give out money that players can take advantage of without further deposits or$off. The only problem is that you can not pick out what you won through this money without achieving a much higher amount. Experienced players certainly recognize this as wagering requirements, here of a particularly malicious kind.

GVC protects itself by pointing out that everything you need to know is in the casino's terms and Conditions section. But that's not enough according to the Gaming Commission, which considers it too deeply buried for ordinary players to be able to keep track of it. Especially for those players who have previously had problems with their betting.

Warning

One of the leaders behind the new rules, Richard Watson, believes that this latest punishment should serve as a warning to those actors who are trying to hide too tough$off behind an alluring surface. All players should know at a first glance what applies to a given offer without having to dig through lists of several thousand words.

In New Zealand, this conversation is certainly going on too, and we would guess that something similar will happen there too. Good news for those who have been burned by excesses wagering requirements and unclear rules for free online casino games and other bonuses. But for New Zealandr, it looks like bonuses are generally bad, which we can think is a bit drastic. We are not there yet, but expect stricter rules in the future, whether you like it or not.